


Hot news
09/02
2025 Taipei International Beef Noodle Festival – “COW-in All Taiwan for Discounts”Enjoy Discounts at Hundreds of Stores!
To promote the unique beef noodle industry, the Taipei City Office of Commerce will host the 2025 Taipei International Beef Noodle Festival from October 10 to 12 at the Yuanshan Expo Park’s Flower Expo Long Corridor. This year’s three-day competition is themed “Black vs. White: Battle of the Kings” and is accompanied by a series of promotional campaigns.
The first campaign launched in mid-July brought together award-winning festival vendors from past years to release the Taipei Beef Noodle Voucher promotion, where a NT$200 voucher was sold for only NT$168, and was quickly sold out!
The second wave, running from September 1 to September 30, marks the debut of the “COW-in All Taiwan for Discounts” campaign, rallying hundreds of beef noodle restaurants nationwide to join forces in supporting the industry. Participating restaurants will provide special discounts, so that customers can enjoy promotions simply by ordering beef noodles!
Starting this September, consumers who dine in and order beef noodle dishes at participating restaurants can show a screenshot of the restaurant’s promotional post or the official Beef Noodle Festival website to enjoy exclusive in-store discounts. This initiative allows everyone to savor beef noodles right in their own city, while Taipei leads the effort to unite businesses nationwide to promote the beef noodle industry.
The 2025 Taipei International Beef Noodle Festival – “Black vs. White: Battle of the Kings” will be held from October 10 to 12 at the Yuanshan Expo Park’s Flower Expo Long Corridor. We warmly invite people across Taiwan to join this grand celebration!
More information: Visit the official event website (https://www.2025tpebeefnoodle.com.tw/) and the Taipei City Office of Commerce (https://www.tcooc.gov.taipei/) under “Press Releases” and “Event Announcements.”

